Zug through and through 💙🤍
The fact that the Zug-Date is purebred Zug can also be recognised by who is bringing it to Zug with us. The King of Kirsch, Gabriel Etter, who stands for the world-famous Zuger Kirsch, and Silvio Bischof, who runs the largest concept store in Central Switzerland in Zug - LesDeux Men. LesDeux Men epitomises the style and lifestyle of many Zug residents and the high standards that Zug residents have in life. In co-operation with a Zug watchmaker, LesDeux naturally offers all the usual services associated with the Zug-Date.

The first 20 ZUG-Date watches will be accompanied by a limited edition Zuger Kirsch. All others will receive the classic Zuger Kirsch bottle with their watch. You can buy the ZUG-Date in the Les Deux concept store, in our atelier in Zurich and, of course, via our webshop.

photo:@detail.studios

#MauricedeMauriac #MDM #Zugdate #zug #zugertime #zugtourismus #kirschen #etterkirsch #lesdeux #watch #newwatch #watchlaunch

The brand new watch for cherry pickers: ZUG-Date 🍒

The first watch that could speak Swiss-German was our ZÜRI-DATE. Now there is also the ZUG-Date.

In Zug, the days are called Mäntig, Zischtig, Mittwuch, Donnschtig, Fritig, Samschtig, Sunntig. Only the “o” in Donnschtig distinguishes the Zuger dialect from the Züri dialect. But that’s exactly what matters. In this detail lies the loving dedication to the city of Zug, its people and language culture. The dial color is inspired by the colors of the world famous cherries of Zug🍒

photo:@detail.studios

#MauricedeMauriac #MDM #Zugdate #zug #zugertime #zugtourismus #kirschen #etterkirsch #lesdeux #watch #newwatch #watchlaunch

Join us today for the launch of Zug-Date on Friday, 30.08. 5PM CET.

The Züri-Date now also speaks Zuger Dütsch. Dunschitg becomes Donschtig. Züri-Date becomes Zug-Date.

Join us for a toast and enjoy a concert by Ay Wing, a tasting by Mr. Etter Kirsch himself and the ambience of Les Deux.

Let us know if you can come, write us a DM.

When: 30.08
Where: LesDeux Men Concept-Store, Bahnhofstrasse 28, Zug

Program:

17:00 Apero, talk with the Watchbros
18:00 Joint welcome by Massimo, Leonard, Gabriel and Silvio
18:15 Concert by the singer Ay Wing
19:00 Kirsch tasting by Gabriel Galliker-Etter
20:00 End

#MauriceDeMauriac #MDM #Zugdate #LesDeuxMen #etterkirsch #launch #watchlaunch #comeby

One year already 25.08.23 💔🕊️- since one year you drive around up there and watch us. We dearly miss you, but you keep inspiring us everyday. 🌈✨
Your loving family
Les Mauriacs
Claudia, Massimo, Leonard & Masha

#MauriceDeMauriac #founder #DanielDreifuss #RIP #restinpower #25082023 #oneyear